Effective Outdoor Advertising with Banners

February 15th, 2011

When it comes to reaching out to local consumers, getting your business name into the minds of everyone is key. This is where using some kind of strategic branding comes into play, and one of the cornerstones of a good branding penetration strategy is to use banners. Most people think of banners as those things hanging on the fence or between poles at local sporting events like high school football games and little league games. And if you’re thinking of those banners right now, odds are you can “see” a company that has advertised on one. That company advertising on that banner could be yours.

Whether people realize it or not, those banners hanging on those fences do work. Banners have become ubiquitous around local sporting events, and are inexpensive ways for local companies to get their name out in front of the hometown crowd. It doesn’t matter if you’re a roofing company or a local restaurant, these banner ads do stick in the minds of people at these events. And the other great thing about banners is the fact that they’re reusable.

If you put a reasonably generic message on them, or put a specific message on it that can be changed or removed, then you can actually get years of service out of that banner. They’re made out of a high grade cloth backed vinyl, and are very resilient to rain and sun alike. Banners really are the form of local advertising that can become, in the long run, the most cost effective form of advertising you can use.

DigiMax Graphics Plus can help you design and produce banners that work for you, for short term, or long term promotions. We have a wide variety of banner materials, and finishing options to suit your needs. Our design staff has years of experience designing eye catching banners.

Call us 513-576-0747 to take start attracting customers to drive by you everyday!

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Why vehicle wraps & car decals are the best advertising for the dollar!

January 27th, 2011

According to the Federal Highway Administration, a vehicle typically averages about 750,000 impressions per month. This translates into the fact that vehicle advertising provides you with the greatest advertising value.

Below are the average Cost per thousand impressions of major advertising mediums. The numbers do not lie. Vehicle advertising reaches more prospects for less cost than any other type of advertising! Contact DigiMax and let us show you how you can start taking advantage of this great opportunity!

NEWSPAPERS
Half page B&W $23.32
Quarter page B&W $11.66

TELEVISION
:30 prime-time spot $20.54
:30 prime-time network $11.31

MAGAZINE
4 color full page $9.62

RADIO (Top 100 markets)
:60 drive time $5.92

OUTDOOR (Top 100 Markets)
Rotary bulletins (10 showing) $3.90

MOBILE OUTDOOR ADVERTISING
Average Cost Per Thousand Impressions! $1.50

Vehicle graphics & Car Decal marketing benefits:

Mobile advertising is one of the most effective and efficient forms of advertising.
Reaches more consumer at a lower Cost Per Thousand Impressions (CPM) than ALL other forms of outdoor advertising!
Mobile marketing reaches nearly 85% of people in all income levels.
Van wraps are ideal for promoting your company brand, products, services, or events.
One vehicle wrap can generate between 30,000 – 70,000 impressions daily.
The average vehicle driven 15,000 miles a year will pass in front of nine million vehicles.
Fleet vehicle advertising boosts name recognition 15 times greater than other advertising media.
30% of mobile outdoor viewers indicate they base buying decisions on ads they see.
96% of Americans travel in a vehicle each as either a driver or a passenger in the past week.
Over 95% of Americans are reached by media targeting vehicle drivers and passengers.
The average American has traveled 302 miles in the past 7 days.
35% of heavy commuters come from households earning $75,000 a year and up.
Federal Highway Administration studies forecast a sharp increase in the amount of time spent in personal vehicles and the number of trips per household.

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